Beauty Ideals: Media Construction of Feminine Perfection

Posted: September 8, 2013 in Uncategorized

The representation of ideal feminine types has changed over time, from full-figured women in the 19th century to flat-chested flappers in the 1920s, then a return to voluptuous movie stars such as Marilyn Munroe as sex symbols in the 1950s, followed by skinny fashion icons such as Twiggy in the 1960s.

On beauty standards historically, see “How Beauty Standards Have Changed Throughout History”.  In our globalized world today, are “Western” feminine ideals conveyed in media establishing global beauty standards? On that subject, seeThe Disturbing Effect Our Beauty Standards Have on Women Across the World.”

On the role of the advertising in establishing beauty standards, see “Seven Ways the Beauty Industry Convinced Women That They Weren’t Good Enough“. What is the role of the fashion industry and the models on runways? See this article, “The truth about size zero.


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