Beauty Image: Skin Tones in India

Posted: October 1, 2016 in Uncategorized


This article in the Guardian suggests that the cultural obsession with “fair” complexions in India is not due only to Western media influence, but also to the country’s caste system. Some believe it’s a “colonial hangup” after British rule.  See “Skin tone jibs against actor spark Indian debate over prejudice”.  

The article notes: “Virtually every chemist in Delhi stocks shelves of products such as Fair & Lovely, a powder or cream that is claimed to lighten a woman’s skin tone, and which its maker says helps consumers “get the confidence to pursue their dreams and ambition. Western companies such as Lancôme and L’Oréal have muscled into the market with their own skin-whitening creams, keen for a slice of a global industry projected to be worth about $23bn (£18bn) within four years.”

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