Archive for April, 2018

Screen Shot 2017-09-27 at 13.12.54

Many argue that, thanks to Netflix, HBO and other streaming services, we are living in a “golden age” of television. But will it last? See this article, “Watch it while it lasts: our golden age of television”. 

Advertisements

The Influence of Instagram

Posted: April 7, 2018 in Uncategorized

Screen Shot 2018-04-07 at 15.03.27.png

Instagram is not just a social network, it’s a billion-dollar platform where “influencers” use their fame to market products.

Here are the top social media influencers in 2018. How much do Instagram influencers get paid per post? See here and here.

Instagram influencer are especially powerful in the fashion world. See this article: “Instagram influencers are the new fashion establishment”.   Do social media influencers use fake followers to boost their revenues? See this New York Times report on fake followers: “The Follow Factory”. 

ROI-of-Influencers.jpg